Shopify

Connect to your Shopify store to unify sales, customer, and product data into clean performance reporting. Track revenue trends, cohorts, and merchandising signals, and generate AI-assisted insights grounded in your own store data. Access is permissioned to your workspace and only for stores you explicitly connect.

Amazon Seller & Vendor

Matter connects to Amazon Seller Central (and where applicable, Vendor Central) via the Selling Partner API (SP-API) to turn your account data into clear, decision-ready analytics.


See performance trends, automate reporting, and generate AI-assisted insights using your own authorized Amazon reports—including Brand Analytics where available to your account. Data access is permissioned per account, and insights are delivered only to the Selling Partner who authorizes the connection. We don’t aggregate data across sellers or publish Amazon business insights.

Meta Ads

Pull campaign, ad set, and creative performance into a single reporting layer. Get faster readouts on what’s working, spot efficiency changes, and generate AI-assisted recommendations from your own account data.


Google Ads

Ingest campaign and keyword performance for clear measurement and optimization. Monitor efficiency and intent trends, automate reporting, and generate AI-assisted insights based on your connected account data.

TikTok Ads

Analyze campaign and creative performance and surface what’s driving results. Automate reporting and generate AI-assisted creative and budget recommendations using your own data.

Klaviyo

Matter connects to your Klaviyo account to power email and SMS analytics, reporting, and AI-assisted lifecycle recommendations. We access only the data needed to provide the features you enable—such as campaign and flow performance, audience and segment insights, deliverability signals, and event-based customer behavior (e.g., viewed product, added to cart, purchased).


Data is pulled only after you explicitly authorize the connection and is scoped to your workspace; we don’t sell your data or use it for advertising. You can disconnect Klaviyo at any time to stop further data access, and we follow least-privilege access and standard security controls to protect your account data.

Frequently Asked Questions

How is my data used and protected?

Your data is not used in any way by us outside of your organization’s account. Your connected integrations will always remain separate from all other organizations. Your data stays private, encrypted, and is never used to train models. You control what’s connected and can revoke access anytime.

If you have any more concerns, you can read our terms of service.

How does pricing work?

How is Matter different from tools like Zapier, n8n, or Gumloop?

What AI models does Matter use?

Where and how does Matter use custom models?

What platforms does Matter integrate with?

Can I customize what data Matter pulls in or ignores?

Can Matter access past data or is it only forward-looking?

Does Matter proactively alert me to changes or do I have to ask it?

Can I control which team members have access to what information?

What kind of workflows can I automate with Matter?

How long does setup take?

Can I test Matter on a few accounts before rolling it out across my team?

Email us for any additional questions.

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